Festival: 2011

Thursday, 26 May 2011

6.2 Olly Harrop

Olly Harrop is a professional photographer and he has came to teach the basics of photography and how to take pictures at its best.
He taught us about different angles and how to get the right light in. We then got a chance to check out our new skills and split into groups, each one in the group took i in turns to be a photographer, stylist, lighting/reflecting person. At the end of the lesson we has a discussion about what we learnt and what could have been better.

6.3 Logo designs

6.4 Health and Safety

The job i was committed to didn't have many risks, the only risks that could have been dangerous was the children running about and knocking the tripod+camera down.
Also them slipping over, there was placed a ambulance in the playground so that would have solved the issue.

6.4 What i have done

My job was being in charge of the photo work shop, this involved taking pictures of those who had came to the festival, it had became a great success, i took over 100 pictures of different people.
The Monday after the festival (Saturday) i uploaded all the pictures and sent them via Hotmail to all the people who had come to the photo booth. They had left there name and there email address.

6.3 Guerrilla Marketing

Nikki Shails works for Lady Fest (which is a well known festival just for women). She had come to our class to give us a introduction and ideas on what Lady Fest involves and what marketing tools our group should use when we market our campaign.

She first talked to us about Guerrilla Marketing; (it is a suprise attack) - this is to engage the audience within using a low budget to publicise. Using guerrilla marketing is very effective and certainly gets the message out, but it is also alot of hard work, commitment, time and effort.

Nikki is very inspiring. She had told us about a guerrilla marketing stunt she had done - called 'The great cake escape', she baked a whole load of fairy cake, decorated them and stuck messages on them with a tooth pick. She then gave them out to people on the streets and left them in weird places where you wouldn't expect them to be. This became very successful as the local newspaper wrote about it.

6.3 Flyer design

I have created three designs for the festival flyer, the first one is at the top in A5, and the other two are at the bottom.

Monday, 23 May 2011

6.1 powerpoint 2

Festivals

6.1 What is a festival- Powerpoint

Festival powerpoint

6.3 How festivals have been promoted

Case Study:The Sydney Festival

The Sydney Festival is a huge event in Australia, featuring diverse performances, visual and media arts performers from all over the world.

1.) I think the most effective campaign I can think about in telling people about the artists and groups taking part in the festival is promoting it on the radio; I think this would be a good idea as music is played on the radio, so the targeted audience for the festival will be listening.

2.) When, where and what time different events are taking place at the festival should be on a little leaflet that could be tied on your neck so you wont lose it or drop it, on this leaflet there should be a little map showing where and what times different events are on and also who is holding the event, e.g. an artist.

3.) To know who is sponsoring the festival should be on billboards so everyone can see the festival and also who is sponsoring the festival so it is promoting both of them in one.

4.) To know how much tickets cost should be on a website, so anyone can buy there tickets online or just see the prices.

Case study:Natural disaster

A local council decided to hold a film festival that would showcase the work of local film makers. Its theme was ‘Celebrating the Natural World’ and local film makers were invited to submit their work. However, the council’s publicity department only sent out information to local primary schools and the central library. The number of entries for the festival was low as many film makers never saw the publicity material.

1.) The publicity should have been sent to students that are studying film making in collages, or put up leaflets in the shops so the local people that are interested can enter for the festival.

2.) To promote the festival even more they could have handed out leaflets on the streets and talk to the local people, from there they would spread the word and most people would no about it.

Case Study:Butterfield Collage

The media students at Butterfield Collage decided to hold a radio festival, and found different ways of promotion like giving out pencils with the festivals name on it.

1.) The good thing about promotional gifts like pencils is, a lot of people will see it and may get interested which will boost up the numbers for the festivals, the bad thing about it is it is really expensive and they may not get the profit back if the promotion don’t go to plan, also if you have no money in the first place that would be a bad idea to get promotional gifts.

2.) No I haven’t considered using them to promote my own festival as I wouldn’t have the funding to do so.

Case Study: Beedale Photography Festival

The Beedale village photography festival was promoted by a local poster campaign, flyers and a press release to the local newspaper. The festival organisers were pleased with the positive response.

1.) It is a benefit to the community to have a local event as it gives the locals a chance to get together as a community, and to get to know each other

2.) My festival will be made to benefit my local community as there will be a citizenship stall/ workshop, so there will be information about the local area.

Case Study: Sittenfield Collage Arts Festival

Aimee and Dominic are creating a promotional flyer that will be distributed throughout the local town, as well as through local schools and cultural venues.

A rock music festival - The colours I would use is Black and red, I would use pictures like skulls and chains to get the mood of rock.

A festival celebrating ceramic art in a village famous for its pottery- I would use lots of different bright and dull colours, and would use pictures like pots and different things made out of clay.

Tuesday, 17 May 2011

6.4 PLT's for festival

NAME: Cara Louise Venn, 11U

Learning Outcome	Skill (General)	Skill (Specific)	Description (How did you achieve this PLTS?)
6.2	Creative Thinkers	2 ask questions to extend their thinking	A lot of planning was involved which involved a lot of questions being asked to extend their thinking, for example, I asked Abisola questions about her Logo and from them questions she has improved it into a better piece of art.
6.2	Team Workers	2 reach agreements, managing discussions to achieve Results	During the planning we had to discuss our role in the festival, all needing to agree on what part everyone has chosen, to achieve a good festival that everyone knows what they are doing.
6.3	Creative Thinkers	3 connect their own and others’ ideas and experiences in inventive ways	We had to create logos to wear on the festival day, another idea was to wear the same coloured T-Shirt, so decided to put everyone’s logo on the T-Shirt so they looked really effective and everyone knows you involved.
6.3	Creative Thinkers	5 try out alternatives or new solutions and follow ideas through	I had the alternative to send the photos that I have taken to the customers email addresses, I did follow this through, so everyone that had got the pictures done can now print it of if they wanted, it saves CFGS money by not printing them of and then to send them.
6.3	Creative Thinkers	6 adapt ideas as circumstances change	Funk Fest was the first name of the festival, until we had to change it to Central Fest so it is more related to the school; we then had to change our ideas about the leaflet design to go with the new name of the festival.
6.3	Team Workers	2 reach agreements, managing discussions to achieve results	During our planning stages we had to reach agreements by discussing what we want in our festival e.g. a band, a photo room etc. To result to a fun enjoyable festival for the local people around the area.
6.3	Team Workers	5 take responsibility, showing confidence in themselves and their contribution	I took responsibility, showing confidence by organising the photo booth room, I came in an hour early to the festival to help put up the room, and I then took over 500 pictures of people. This is showing responsibility and confidence as I am taking pictures and talking to people I don’t know. This was also my contribution to the festival.
6.4	Team Workers	6 provide constructive support and feedback to others	While the festival was going on I was constantly providing constructive support and feedback to others, about how they look, what they can do to improve the picture, giving them a boost about themselves as they get quite nervous to take a picture by themselves, so my job was to make them smile and make them feel confortable by giving them constructive support and feedback.
6.4	Self Managers	4 anticipate, take and manage risks	As I was taking the pictures I was in charge of what positions everyone was in, as I had little kids in the pictures I had to make sure they wasn’t cut out of the picture, so they was placed on the high chair, the risk I had was if they feel of the high chair, they could seriously injure themselves, so I was in charge of making sure nothing like that was going to happen.

Wednesday, 11 May 2011

Documentation

On the day of the festival i came in early to help out organizing and putting things up. In the morning i was helping out in each room and introducing myself to the visitors, i was then in the photography room taking pictures of those who came in, and getting there details so i can send them the pictures through Hotmail, i came into school at 9am to get everything ready and left at 3pm.

Tuesday, 22 March 2011

6.3.2 Promotion B

Deciding on suitable promotional methods and materials

Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival.

In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release.

In the second column, identify where you could target and/or distribute the materials.

Use the third column to make notes regarding the promotion of specific events etc.

Include distribution deadlines and timings of publicity events in the final column.

Publicity campaign
Promotional materials	Distribution	Notes	Timings/ deadlines
Flyers	Hand them out in shops, also hand them out on the street to local people, and primary schools in the local area.	Need to go to Primary schools to hand them out to the parents	1 Week
Posters	Display them in our school walls, visable for students to see.	Display them a week before so student can see them	1 week
Assembly	Talk to all year groups asking them to come along to the free event, and to have a good time.	While in assembly ask if any year 11 student will be intrested in volunteering	through the week
T-Shirts	Wear them and sell them to promote the festival	Do this two weeks before so all the students have a chance to see them	2 weeks
FlashMobs	Dance piece on street promote the festival so audience will get curious and come along	Need to do this outside of school	3 days
Announcements in school	Do a school announcement on the friday to remind students of the festival so they dont forget to come.	Just before school ends	4 days

6.2.6 Budget B

Coming up with some figures

In the first column of the table below, list the items of expenditure for your festival.

In the second column, cost each item.

Use the third column to record details about suppliers etc.

Area of expenditure e.g. hire of staging	Cost	Notes
Bouncy Castel	£50	Per Day
Flyers	£85
Workshops	£300	(£100)-3 workshops
Balloon maker	£40	Per hour x3
Nail Bar	£40	Per hour x3
Face Painting	£40	Per Hour x3
T-Shirts	£165
Popcorn Machine	£19.99
Total expenditure	£979.999

Monday, 21 March 2011

6.1.3

6.1.3 Funding

Student Book

pp 176–85

Find out how the festivals you are investigating are funded.

You could begin by looking for evidence of business sponsorship and/or public funding (from arts organisations or local authorities) in the promotional materials.

Name of festival

Funding from public sources

Business sponsorship

Underage festival

Topman, Domino, Red Bull, Habbo, CM Tower Hamlets, Artrocke, MySpace

No sponsorship.

V Festival

Virgin

Taste of Christmas

Waitrose

6.1.2

6.1.2 Links between festivals

Student Book

pp 176–85

Looking for the links

Take the festivals you have looked at and examine the links between the programme content and the target audience by looking in more detail at two events from the festival programme.

Name of festival	Programme content	Describe the target audience (e.g. families)	Why will this event appeal to the target audience?
Love Box	Event 1: Friday 15th – Saturday 16^th Dance tents Live music D.J’s Parties Food Stalls	Young adults Aged roughly 16-29. People that love music.	This event will appeal to the target audience because young people are more into parties and they have the energy to dance.
Love Box	Event 2: Sunday 17^th Live music Stages with performers Food stalls	Also young adults aged 18-40.	This event will appeal to this age group because it is less lively than the days before so it the older people that are interested in the music festival can relax abit.
Underage Festival	Event 1: Big stage Food stalls/ Refreshments Small stages	The target audience is aged for 14-18 year olds.	This event will appeal to this age group because it is the only age allowed into the festival and also because it is the music that young people generally listen to.
Underage Festival	Event 2: Rave tents Music tents Performer tents	The target audience is for the 14-18 year olds.	This event will appeal to the more hyper audience of the 14-18 year olds.