Nikki Shails works for Lady Fest (which is a well known festival just for women). She had come to our class to give us a introduction and ideas on what Lady Fest involves and what marketing tools our group should use when we market our campaign.
She first talked to us about Guerrilla Marketing; (it is a suprise attack) - this is to engage the audience within using a low budget to publicise. Using guerrilla marketing is very effective and certainly gets the message out, but it is also alot of hard work, commitment, time and effort.
Nikki is very inspiring. She had told us about a guerrilla marketing stunt she had done - called 'The great cake escape', she baked a whole load of fairy cake, decorated them and stuck messages on them with a tooth pick. She then gave them out to people on the streets and left them in weird places where you wouldn't expect them to be. This became very successful as the local newspaper wrote about it.
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