6.3 How festivals have been promoted
Case Study:The Sydney Festival
The Sydney Festival is a huge event in
1.) I think the most effective campaign I can think about in telling people about the artists and groups taking part in the festival is promoting it on the radio; I think this would be a good idea as music is played on the radio, so the targeted audience for the festival will be listening.
2.) When, where and what time different events are taking place at the festival should be on a little leaflet that could be tied on your neck so you wont lose it or drop it, on this leaflet there should be a little map showing where and what times different events are on and also who is holding the event, e.g. an artist.
3.) To know who is sponsoring the festival should be on billboards so everyone can see the festival and also who is sponsoring the festival so it is promoting both of them in one.
4.) To know how much tickets cost should be on a website, so anyone can buy there tickets online or just see the prices.
Case study:Natural disaster
A local council decided to hold a film festival that would showcase the work of local film makers. Its theme was ‘Celebrating the Natural World’ and local film makers were invited to submit their work. However, the council’s publicity department only sent out information to local primary schools and the central library. The number of entries for the festival was low as many film makers never saw the publicity material.
1.) The publicity should have been sent to students that are studying film making in collages, or put up leaflets in the shops so the local people that are interested can enter for the festival.
2.) To promote the festival even more they could have handed out leaflets on the streets and talk to the local people, from there they would spread the word and most people would no about it.
Case Study:Butterfield Collage
The media students at Butterfield Collage decided to hold a radio festival, and found different ways of promotion like giving out pencils with the festivals name on it.
1.) The good thing about promotional gifts like pencils is, a lot of people will see it and may get interested which will boost up the numbers for the festivals, the bad thing about it is it is really expensive and they may not get the profit back if the promotion don’t go to plan, also if you have no money in the first place that would be a bad idea to get promotional gifts.
2.) No I haven’t considered using them to promote my own festival as I wouldn’t have the funding to do so.
Case Study: Beedale Photography Festival
The Beedale village photography festival was promoted by a local poster campaign, flyers and a press release to the local newspaper. The festival organisers were pleased with the positive response.
1.) It is a benefit to the community to have a local event as it gives the locals a chance to get together as a community, and to get to know each other
2.) My festival will be made to benefit my local community as there will be a citizenship stall/ workshop, so there will be information about the local area.
Case Study: Sittenfield Collage Arts Festival
Aimee and Dominic are creating a promotional flyer that will be distributed throughout the local town, as well as through local schools and cultural venues.
A rock music festival - The colours I would use is Black and red, I would use pictures like skulls and chains to get the mood of rock.
A festival celebrating ceramic art in a village famous for its pottery- I would use lots of different bright and dull colours, and would use pictures like pots and different things made out of clay.
No comments:
Post a Comment