Tuesday, 22 March 2011

6.3.2 Promotion B

6.3.2 Promotion B

Deciding on suitable promotional methods and materials

Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival.

In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release.

In the second column, identify where you could target and/or distribute the materials.

Use the third column to make notes regarding the promotion of specific events etc.

Include distribution deadlines and timings of publicity events in the final column.

Publicity campaign

Promotional materials

Distribution

Notes

Timings/ deadlines

Flyers

Hand them out in shops, also hand them out on the street to local people, and primary schools in the local area.

Need to go to Primary schools to hand them out to the parents

1 Week

Posters

Display them in our school walls, visable for students to see.

Display them a week before so student can see them

1 week

Assembly

Talk to all year groups asking them to come along to the free event, and to have a good time.

While in assembly ask if any year 11 student will be intrested in volunteering

through the week

T-Shirts

Wear them and sell them to promote the festival

Do this two weeks before so all the students have a chance to see them

2 weeks

FlashMobs

Dance piece on street promote the festival so audience will get curious and come along

Need to do this outside of school

3 days

Announcements in school

Do a school announcement on the friday to remind students of the festival so they dont forget to come.

Just before school ends

4 days

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