6.3.2 Promotion B

6.3.2 Promotion B

Deciding on suitable promotional methods and materials

Now you have identified the target audience(s) for your festival, you need to consider the ways in which you could reach your audience to make them aware of the festival.

In the first column, list the type of promotional materials you could use to market your festival, for example posters, flyers, press release.

In the second column, identify where you could target and/or distribute the materials.

Use the third column to make notes regarding the promotion of specific events etc.

Include distribution deadlines and timings of publicity events in the final column.

Publicity campaign
Promotional materials	Distribution	Notes	Timings/ deadlines
Flyers	Hand them out in shops, also hand them out on the street to local people, and primary schools in the local area.	Need to go to Primary schools to hand them out to the parents	1 Week
Posters	Display them in our school walls, visable for students to see.	Display them a week before so student can see them	1 week
Assembly	Talk to all year groups asking them to come along to the free event, and to have a good time.	While in assembly ask if any year 11 student will be intrested in volunteering	through the week
T-Shirts	Wear them and sell them to promote the festival	Do this two weeks before so all the students have a chance to see them	2 weeks
FlashMobs	Dance piece on street promote the festival so audience will get curious and come along	Need to do this outside of school	3 days
Announcements in school	Do a school announcement on the friday to remind students of the festival so they dont forget to come.	Just before school ends	4 days

6.2.6 Budget B

6.2.6 Budget B

Coming up with some figures

In the first column of the table below, list the items of expenditure for your festival.

In the second column, cost each item.

Use the third column to record details about suppliers etc.

Area of expenditure e.g. hire of staging	Cost	Notes
Bouncy Castel	£50	Per Day
Flyers	£85
Workshops	£300	(£100)-3 workshops
Balloon maker	£40	Per hour x3
Nail Bar	£40	Per hour x3
Face Painting	£40	Per Hour x3
T-Shirts	£165
Popcorn Machine	£19.99
Total expenditure	£979.999

6.1.3

6.1.3 Funding

Student Book

pp 176–85

Find out how the festivals you are investigating are funded.

You could begin by looking for evidence of business sponsorship and/or public funding (from arts organisations or local authorities) in the promotional materials.

Name of festival	Funding from public sources	Business sponsorship
Underage festival	Topman, Domino, Red Bull, Habbo, CM Tower Hamlets, Artrocke, MySpace	No sponsorship.
V Festival	Virgin	Virgin
Taste of Christmas	Waitrose	Waitrose

6.1.2

6.1.2 Links between festivals

Student Book

pp 176–85

Looking for the links

Take the festivals you have looked at and examine the links between the programme content and the target audience by looking in more detail at two events from the festival programme.

Name of festival	Programme content	Describe the target audience (e.g. families)	Why will this event appeal to the target audience?
Love Box	Event 1: Friday 15th – Saturday 16th Dance tents Live music D.J’s Parties Food Stalls	Young adults Aged roughly 16-29. People that love music.	This event will appeal to the target audience because young people are more into parties and they have the energy to dance.
	Event 2: Sunday 17th Live music Stages with performers Food stalls	Also young adults aged 18-40.	This event will appeal to this age group because it is less lively than the days before so it the older people that are interested in the music festival can relax abit.
Underage Festival	Event 1: Big stage Food stalls/ Refreshments Small stages	The target audience is aged for 14-18 year olds.	This event will appeal to this age group because it is the only age allowed into the festival and also because it is the music that young people generally listen to.
	Event 2: Rave tents Music tents Performer tents	The target audience is for the 14-18 year olds.	This event will appeal to the more hyper audience of the 14-18 year olds.

6.2.5 Budget A

Ws6.2.5

6.1.1 Investigating Festival's

1 ws6.1.1